How the cross-subsidy works
Gauteng's urban density makes deliveries cheap. The Eastern Cape's rural distance makes them expensive. We pool the difference so the Monthly Basket stays at R450 — the same price for every household, in every province.
Gauteng (GP)
Urban Surplus
R0.00
Algorithmic balancing
Logistics Pool
R0.00
Eastern Cape (EC)
Rural Deficit Covered
R0.00
Net System Positivity
R0.00
Urban Surplus − Rural Deficit = Net System Positivity
Your Urban Surplus is a Sovereign Subsidy
When you buy in Johannesburg or Pretoria, a small portion of every basket flows directly into the bakkie route to KwaZulu Bombo, Mthatha, or Mount Frere. You're not just feeding your household — you're enabling rural food security for someone you may never meet.
Where every R450 goes
- Cold + Dry goods (your basket)R387.00
- School Development Fund (5%)R22.50
- Ubuntu Coordinator commission (5%, if used)R22.50
- Cross-subsidy transport pool (4%)R18.00